Flipkart Case Study Essay Example for Free

Flipkart Case Study Essay Flipkart.com is a story of the two young computer science graduates brothers Sachin Bansal (26) and Binny Bansal (25) from IIT-Delhi 2005 batch who left their jobs in amazon.com (an American multinational E-commerce company) in 2007 with a dream to become India’s top retail Outlet In E-commerce Industry. They came up with an idea to sell books including novels online. Flip kart’s timeline shows it was to start as a price comparison platform, but there werent enough e-commerce sites to compare. So, both the Bansals, who were colleagues at IITDelhi, and then at Amazon.com, thought, â€Å"why not start an e-commerce site?† That was the genesis of Flip kart. From an initial investment of Rs. 4 Lakh this So they started to make a website, although it was a bigger task to create a website with 50,000 titles but wouldn’t be impossible for IITians†¦ so finally they created which took about a month and a half to start a basic working website with 50,000 titles and grown our catalogue to over 1 Lakh available titles. On 5th September 2007 they launched the company’s URL i.e. Flipkart.com for the first time in just an apartment room. . The website was launched on 15th Oct 2007. Flip kart is an Indian ecommerce company headquartered in Bangalore, Karnataka. From a start-up with an investment of just four lakh rupees, Flip kart has grown into a 100 million revenue online retail giant in just five years. Flip kart focused on online sales of books initially. The process involved in online shopping for books has gone through drastic changes and is more secure right now. A customer could use our user-friendly web page to place an order, once the order is placed online – the book is taken off the online inventory. In case of unavailability – it will be purchased from a supplier. The Book will then get packed and couriered on the same day. Flip kart is currently tied up with around 12 courier service providers. Flip kart also use Indian Postal services to reach areas without courier providers. Logistics play an important role in our business. But it later expanded to electronic goods and a variety of other products. The key differentiators are Availability of variety of goods of various categories, online shopping experience on the site and post sales experience. Apart from this the Cash on Delivery service is also one of the main reasons which keep it apart from  other E- commerce portals. The cash-on-delivery model adopted by Flip kart has proven to be of great significance since credit card and net banking penetration is very low in India. . Flip kart offers multiple payment methods like credit card, debit card, net banking, e-gift voucher, and Cash on Delivery. IDEA Binny Bansal and Sachin Bansal saw a good opportunity in the market around e-commerce. Also, regular job was not as challenging. The excitement and satisfaction that comes with building something of a long lasting value is addictive enough for them to continue this. They started flipkart.com because they themselves felt the need for a good online book store. E-commerce sector is one of the toughest to get into in India. They believe that they can make a difference here. They wanted to create something which has a long lasting value and which we can be proud of. An attractive neutral name is what they looked for. Good domain names were hard to get. They were looking at names that did not just speak of books alone, but one that could suit any category of Products that we may add in future. Also, they wanted to have a catchy name with high recall potential. Flip kart could in simple terms mean ‘Flipping things into your Kart’. CURRENT POSITION OF FLIP KART Flip kart started with selling books. In 2010, they added to their catalogue media (including music, movies and games) and mobile phones and accessories. In 2011, product launches included cameras, computers, pens office supplies, computer accessories, home and kitchen appliances, personal care, health care, gaming consoles, audio players and televisions. In 2012, product launches includes health beauty products, Life style products which includes watches, belts, bags luggage. In November 2011, Flip kart launched a new Electronic Wallet feature that allows shoppers to purchase credit to their Flip kart account using credit or debit cards, and can subsequently be utilised to make purchases on the site, as and when required. From June 2012, Flip kart allowed people to buy toys, posters and from October 2012, Flip kart entered into apparel retailing. ACQUISITIONS MADE BY FLIPKART.COM 2010 â€Å"WE READ†, social book discovery tool 2011 MIME260, a digital content platform com 2011 Chakpak.com is a bolly wood news site that offers updates, news photos and videos 2012 Letsbuy.com is Indias second largest e-retailer in electronics. Flip kart has bought the company for an estimated US$25 million. ACHIEVEMENTS MADE BY FLIPKART.COM Flip kart owners have been featured in Business Today as one of the top 25 start-ups of 2009.They have been also nominated for Ernst and young award for the best entrepreneur of 2010. Apart from that they have been featured multiple times in start up news as well as mainstream news. Today, they are recognized as number one in the industry. As a testimony to the superior customer experience, the company has consistently recorded repeat purchase rates of more than 50%. They have also managed to get a registered buyer in every small town and city and hope to constantly improve their service standards. Flip kart’s reported sales as follows:- IN FY 2008–2009- 40 million IN FY 2009–2010- 200 million IN FY 2010–2011- 750 million IN FY 2011–2012- set to cross the 5 billion As Internet usage in the country increases and people get accustomed to making purchases online. Flip kart projects its sales to reach US$1billion by year 2014 and is aiming at generating a revenue of 50 billion (US$1billion)2015. Ranks among the countries top 30 website. Customer base of more than 2 million. 30 shipment on daily basis Daily sales have increased to 2.5 crores. POPULAR PRODUCT CATEGORIES 1. Clothing: T-shirts, Jeans, Sports Wear, Trousers, etc. 2. Footwear: Casual Shoes, Formal Shoes, Flats, Heels, etc. 3. Beauty Personal Care: Trimmers, Shavers, Soaps, Brushes, etc. 4. Mobiles Tablets: Samsung, Micromax, Nokia, Sony, etc. 5. Laptops Accessories: HP, Dell, Sony, Lenovo, Pen Drives, etc. 6. Books: Literature Fiction, Biographies, Novels, EBooks, etc. 7. Baby Care Toys: Vehicle Action Toys, Stuffed Toys, Diapers, etc. 8. Sports Fitness: Cricket, Football, Basketball, Badminton, etc. TOP BRANDS 1. Clothing: Adidas, Puma, Reebok, Lee, etc. 2. Footwear: Puma, Adidas, Reebok, Fila, etc. 3. Watches: Casio, Fastrack, Citizen, Timex, etc. 4. TV: Sony, LG, Samsung, Philips, Panasonic, etc. 5. Sports Fitness: Speedo, Nivia, Yonex, Cosco BUSINESS MODEL Creating and maintaining a person-to-person trading community Function as a value added facilitator Provide a supportive infrastructure Zero inventory without having traditional sales force Profit centers: Domestic business International business and Payment Largest online trading forum Compelling and entertaining environment Establishing trust safety programs Cost effective and Convenient trading Strong community affinity An intuitive user interface ORDER LIFECYCLE Get the item Procure from Supplier (Just-in-time) (Supplier selection) Keep Inventory (Inventory Prediction, Planning) Clean Check for sanity Pages missing, MRP printed lesser than told to you Pack the item Tamper proof, weather proof, breakage proof Select courier hand-over Courier performances vary across regions a LOT Get tracking id communicate to customer Follow-up for timely delivery Take care of returns (faulty product/user changes their mind) Minimize returns MARKETING STRATEGY Flip kart has been mostly marketed by word of mouth advertising. Customer satisfaction has been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart.com official Face book page has close to 9 lakh likes. Flipkart recently launched a series of 3 ads with the tag line No Kidding No worries Kids were used to create the adverts to send out the message if a kid can do it, you can also do it. All in all to create a great customer experience. EXPANSION PLANS They aim at 10 times growth and eyes at $ 1Billion sales by 2015. They will look at bigger investments in their supply chain and technology. Investment will be made in large warehouses and increased automation of their process, so that the product is not delayed. They intend to enter in to various new categories and expand their current categories as well. Everything except for groceries and automobiles will be available on Flipkart in future. To go further in the value chain, Flipkart is looking at associations with a larger number of suppliers and partners, both nationally and internationally. PERSONEL ANALYSIS Great customer service Easy to use website, hassle free payment system Cash on delivery/Card on delivery mode of payment Focused on user experience ADVANTAGES Attract users to the site Provide selection Make it easy to Find Discover products Provide details to evaluate a product Description, Specifications, UGC. Price well Have to be competitive to the most obvious options Provide convenient payment options Online, COD Confirm payment CONCLUSION They started off in 2007 by setting up three centres across India without funding. Six months ago, they reached number one status. They are also four times bigger than their nearest competitor. The company started off small; today they have grown ten times over the last one year and aim to touch the Rs 400 crore mark by March 2013.

Cival War Weapons :: essays research papers fc

Civil War Weapons One weapon used in the Civil War is a Sharps Carbine. It was developed primarily for Calvary, because of the shorter barrel. They were much easier to handle on horse back than their longer brother the Breech-Loader. Sharps were preferred because they could be loaded on a moving horse, something virtually impossible with a Muzzle-Loader. Also, Breech-Loaders carbine which fired moisture proof metallic cartridges, where more reliable than rifles that fired paper cartridges. As I said be fore it is easier to load a Sharps than a Muzzle-Loader. A Muzzle-Loader took 9 long hard steps just to fire one shot. Even the most skilled solder could only get three rounds off in a minute on the old Civil War Muzzle-Loader. And No wonder. After each shot you have to (1) steady the gun on the ground take out a new cartridge out of a belt pouch. (2) Tear open a piece of paper with your teeth. (3) Empty the powder in the barrel and insert a bullet in to the muzzle. (4) Draw the long â€Å"rummer† out of its carrying groove under the barrel. (5) ram the bullet all the way down. (6) Return the rod back to its groove. (7) Lift the weapon half-cocked the hammer. (8) Fully cock the hammer, aim, and finally,(9) fire. At the beginning of the war Southern Calvary was armed as well, if not better than the Northern counterpart. Carbines were in short supply in both armies. The rebels favorite weapon was a sawed off shotgun loaded with Buckshot. A farmland weapon. Saber a sword was only the Calvary and generally in the beginning of the war were used regularly and to their full extent Saber became marks of ranking later years and were abandoned in favor of efficient weapons. Canister is the weapon that killed the most soldiers in the war. Canister rounds are a artillery, fired from a canon, are a thinned walled metal cylinder packed with musket balls, or large lead or iron balls, and sawdust, some canisters that were found were packed with nails, pieces of hinges, and other scrap metal.

Organization & Operation of International Investment Bank Essay

Nowadays, banks seem to be springing up in the nooks and corners of every city in every country. The banks are no longer operating globally, in fact most of the big banks have marked their presence in most of the continents and yet they keep on expanding their business. There was a time when banking only meant providing loans to people or keeping their deposits but this is not the case anymore. Many different kinds of banks have sprung up offering diversified financial service that provide clients with investment and insurance products but the major ones are the commercial banks and the investment banks. The banks not only offer services to the customers and make their own money in the process but are in fact a vital part of the economy and its development as well. The purpose of the study is to make an analysis of the role played by investment banks; through their importance will come to light. The study will also be discussed with respect to the working of these bodies internationally. Introduction: The study deals with investment banks it is important to know how these institutions are different from commercial banks. Commercial banks are those institutions which accept deposits, provide business loans, and also offer other relevant services. Besides, they also provide the facility of making a variety of deposits through accounts like checking, time deposits or savings (Harvey, 2004). The purpose of existence of these institutions is to make a profit and the owners are a group of individuals, of whom some may belong to Federal Reserve System. Though the commercial banks provide services to individuals or clients, but their prime concern is to receive deposits and lend to businesses. An investment bank perform a range of tasks including issuance of securities (underwriting), management of portfolios of financial assets, trading securities (stocks and bonds), helping investors in buying securities and providing financial advice and support services; they are also involved in various proprietary functions in the financial markets, where they are their own clients (Lim, 26). It is mainly an intermediary who brings together sellers of stocks and bonds with buyers of the same. It differs mainly from the investment bank in the aspect that it has no inventory of cash deposits unlike a commercial bank. The companies usually use investment banks for achieving the same end as the commercial banks. If capital is required by a company, it may either obtain loan from a commercial bank, or buy equity or debt from investment bank. Commercial banks have availability of funds through depositors unlike an investment bank who, for this reason, have to spend considerable time looking for investors from whom they may obtain capital for clients. Literature Review: In the earlier days, banks were usually restricted to their local place of origin and only a few large ones had their branches in other countries but during the 19th century it was seen that many small banks failed in trying times for the reason that they were dependant on the fluctuations that local trades and industries went through; on the other hand larger banks which had their branches across the border were much secure as the risks were extended across a larger market and a broader range of borrowers. This is what gave rise and added to the popularity of international banking. Banks are involved in a wide range of services including the safe keeping of money and its transmission by different means like checks. At a primarily level, a bank takes the money from the customers and undertakes to repay it when demanded or when a prearranged period expires. But the roles of bank are no longer restricted to taking deposits or providing loans, there has been a great change in the nature of banks and their business has become more complicated over the last 20 years and this can be greatly contributed to the addition of various services pertinent to non-banking areas. This is the reason that major banks have taken control of bodies like merchant banks, estate agencies or hire-purchase companies, and have moved into areas like insurance and leasing (Geoffrey, 38-41). International banks operating overseas often suffer downward rating as seen the course of history that when a country’s creditworthiness is downgraded by international private agencies because of slacking public finances, it is followed by a similar rating of banks issuing shares because they carry large amounts of foreign currency government debt. The reason for this is that debt carries foreign exchange risk since the country is issuing it in a foreign currency thus increasing the probability of default in case the domestic currency depreciates; the countries who issue Eurobonds exercise acceptable sovereign credit ratings which permits them to float, in international markets, foreign currency bonds that have been underwritten by major international investment banks and carry investment grade AAA. Funds from the sale of securities return to banks and then may be invested partly in the provision of loans to the private sector or any other asset which carries a lower risk than that of foreign currency government debt (Shaheen & Achkar, 353). A bank should work profitably but by no means it should turn into an organisation that is not trusted by its customers, employees or shareholders. Most of the customers across the globe consider banks with quiet suspicion and at times even with vocal hostility where they are considered evil and not a valued service industry and there is rarely a day when the tabloid press does not expose some apparent banking bungle or scam. Majority of the banks are bent opon extending their branch network and makreting their products. A customer who is anxious to just perform a simple transaction like cashing a cheque, often find himself/herself in the hands of a bank staff trying to make him go for the product of the week. The banks are no longer focused on creating a customer-oriented environment that may attract customers but are following the policy of ‘indiscriminate sell’ which are driving out customers. Merely, expanding the branch network in different countries is not enough unless the bank succeeds in establishing a reputation for loyalty and trustworthiness with its borrowers. There are occasionally times when conflicts arise between the interests of a bank and its borrowers, but the key is to maintain mutual respect. Like the other organizations in service industries, customer satisfaction should lie at the core of a bank’s culture (John, 27). With respect to working of the investment banks, there is great reliance on analysts. These analysts are essential to the organization and working of investment banks. Because of the servies that they provide and avail, investors depend on analysts to perform a skilled analysis of security valuation, as it is usually the art and science which they are unable to perform themselves. At individual level, these analysts normally give coverage to a group of companies falling within the domain of particular industries. For this reason all major investment banks and even smaller commercial ones have their own teams of analysts who perform essential research on public corporations. These analysts do not contribute directly in generating material revenue for the bank. Instead, their services support two major groups. The first group is of professional and non-professional investors who give commissions to the banks by means of their orders to buy and sell securities. In this domain, what the analyst does is to spend time talking with investors in order to collect orders from them, which are not directly given to them but instead placed through salespeople working in the bank and with whom analysts keep in touch on a daily basis. The other important group in investment bank is the corporate finance department. This department is the vital contributor to revenues and profits earned by banks. The majority of revenue earned by the corporate finance is a result of underwriting and arranging financing (debt and equity) and providing services like mergers and acquisitions (M&A) advice to the clients. The role of analysts in Corporate finance lies where they are seeked for the promottion and sale of capital offerings and M&A deals to investors (Hayward & Boeker, 1-5). In the past, investment banks have earned great benefits because of the high demand for its products and many existing macro trends prevalent in most of the countries. One such example is of disintermediation of traditional capital providers which facilitated the continued developments in the business arena of corporate bond and securitisaties; even on the investment side, there was disintermedation of traditional savings providers like banks or insurance companies, as a result a flood of funds rushed into equity markets which brought the need for execution of advice and transaction; another factor which contributed to the success of investment banks is the globalisation of corporations and investors. Another positive trend was the effort of continued restructuring by corporations and governments so as to achieve global competitiveness and thus requiring advisory services of the investment banks. The reaction of the banking industry to these trends was the decision to organise itself around the organizations that were product-orientated so as to take advantage of the situation. To put it in other words, the former range of services that were offered and product capability was amplified due to increased product demand (Kauffman & Howcroft, 214). The international investment banks expanded their network across many countries as result of opportunities that were offered due to structural changes in the economy during the nineties in the form of privatization and ownership reallocation both in the financial and non-financial sectors (Messori 177). The function of international investment banks in terms of the banks’ own business is not awlays and necessarily the desire to be a major force in the retail mortgage market; but sometimes what they are instead aiming for is the building of their securitisation businesses. By expanding into the mortgage space beyond the local arena, a ready supply of new assets for securitisation become accessible to these banks directly, rather than this that they source loans in the secondary market. The benefit of securitising most of the loans of the bank in the mortgage business originates implies that the investment bank is capable of passing the risk of credit along to investors, and not only this but in turn also earning feed by means of arranging the securitisation transactions(Wood 36). An international investment bank often reaps the benefit of geographical co-location in many of the cases. The concept behind geographical co location can be illustrated by means of a ‘local code’ which promotes the idea that the knowledge which is specific to a certain place can be best acquired and utilized by marking your presence at that place. When talking of investment banks’ services, let’s say, its M&A advisory service, such transaction requires knowledge that is of a non-cosmopolitan nature, meaning, that the availability of such knowledge is limited, which means that it is pertinent to local market besides being related to the professional knowledge of the international M&A community (Schamp et al. 11- 615). Methodology: This research is basic in nature and is done to have a better understanding of the investment banks. The qualitative methodology of research has been used and is based on the use of secondary data, which is one that is gathered from existing data sources and has not been done by the researcher himself. For the purpose of collecting data for this research, articles/journals on the subject have been used. The use of secondary data saves time of doing all the research from a scratch and saves cost due to easily available of databases catering to the need and providing relevant information. The methodology takes effort in identifying the correct data and discarding the irrelevant ones; besides it authenticity may also be questioned at times. Property and validity of data: The data is secondary in nature, and has been obtained through reliable sources like published articles and research journals. The data is valid since it is not obsolete, relevant and authentic. Analysis of findings: Now, we will present an analysis of our findings in light of the literature review. Expansion banking beyond the boundaries:Â  The workings of banks on an international level has not always been the trend, in fact, the banks usually used to be local and work within limited cities and towns but over time, such banks turned out to be unsuccessful and the counted few ones who operated internationally were seen to be making success. thus the banks saw opportunity in expanding their branches and their network as a whole beyond local boundaries. The reason for the success was that when they operated in diverse foreign markets and dealt with diverse borrowers, the risk was no longer linked with a single market only and was thus reduced. Rise of investment banking: The traditional functions of bank were limited to making loans and taking deposits and transferring of funds but this is no longer the case. There are banks now providing non-traditional services like leasing, insurance, mortgages. The investment banks became well versed among the masses as a result of diversification of bank services and of the trends that were prevalent in the economy during the 19th century. These trends among others, included disintermediation of financial services and different restructuring in the economy like privatization or resource allocation among different sectors which facilitated the need for advisory services. Organization of international investment banks: The international investment banks are organized in a manner so as to reap the best benefits from their operation in the international markets. These banks deal with local securities among other things of the countries in which they operate. This provides them with a better understanding of the local market conditions but at the same time, unlike local banks, they are not oblivious of the international markets and can play smartly in both arenas. But the back draw of this international arrangement is often visible in the form of downgraded rating when the foreign country of their operation is going through some sort of economical crisis but even then this downgrading is better than those of the local investment banks who are purely organized around the local financial instruments in their operations. The international investments banks are organized in such a way that only makes them visible in the international domain but also provide them with a supply of new assets thus enabling them to pass the credit risk to investors and also to arrange more transactions. Operation of the international investment banks: In the operation of the international investment banks, trust is a crucial element. Banks seem to be more focused on the expansion of their branch network and sale of their products than on building the customers’ trust. The customers must have the trust that their bank is providing them with the right investment options and that it is equally involved in the risk bore by them; only then can these investment banks operate successfully. The international bank operates through a complicated process but what is important is to know that these banks are dependant to a great degree on their financial analysts. These analysts are not involved in the direct generation of revenue but are in fact the essential elements for providing support to two of the revenue generating bodies, which are the investors and the corporate finance. The analysts spend considerable amount of time with the investors and give them advices regarding the right place to invest in; with respect to the corporate finance department, these analysts support those working with corporate finance department in persuading the clients into letting the bank handle their buying and selling of securities and other needs and in promoting their services by giving the right check and balance. Conclusion:Â  Banking is no longer traditional and the former traditional role lies with the commercial banks; the diverse operations have given rise to the investment banks that have expanded their networks internationally and are making success. By operating globally, the investment banks come to terms with the local market conditions which enable them to have a more in depth insight and thus make wise investment decisions and provide the clients with the right options for decision making; the main personnel involved in their operations are their analysts who provide support to the revenue generating bodies of the bank.

The Factors Of Social Psychology - 1021 Words

This movie is chosen for a number of reasons. One because of it’s reputation at being the greatest of all time classics. Secondly, it shows examples of behavioral, physiological, and mental aspects of psychology that anyone can judge it and come to their own conclusion. It’s an awesome movie to find theories to analyze, not to mention having the greatest ongoing values along with the film. Most of the big theories that I will use deal with of social interaction, which involves with the factors of social psychology. Starting off I would like to point one of the characters from the movie. The character is by Keanu Reeves, who plays the role as Mr. Thomas Anderson, a computer programmer, but he’s also living a life as a computer hacker under the alias â€Å"Neo†. The social principle that applies to Neo’s character of being a very informational influence. To give a brief summary, Neo is â€Å"awoken† from a simulation of what life is, to the cruel reality which is the exact opposite of everything he’s known. Neo experiences all the characteristics of being in an unusual environment and culture, which include but not limited to denial, acceptance, etc. The reason why influences plays a part is because Neo is motivated by the belief that individuals who brought him to reality are correct. This is, what’s known as informational influence. There are ten different events.characters, and ideas in the movie that definitely point out to several theories of psychology. The first is anShow MoreRelatedWhat Does A Social Psychology Research Tell Us About Factors That Enhance Or Deter Attraction?788 Words   |  4 PagesResearch Topic What does recent social psychology research tell us about factors that enhance or deter attraction to others? Are people predictable on any of these contributing factors? 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