Thursday, May 14, 2020

A Comparison of Two Media Texts Essay - 886 Words

A Comparison of Two Media Texts I am going to compare two articles about medical testing on animals. One is a newspaper article written by Polly Toynbee and is called ‘Sorry, but I think dying people are more important than dumb animals,’ this was published in the Guardian. The other is a leaflet with the title ‘It’s a crying shame’ which is design for animal aid. The Guardian news article is for medical testing on animals. The Animal Aid is against medical testing on animals. Both texts are aimed at the general public who are old enough to have an educated opinion. The newspaper article taken from the Guardian is very basic and is set out like a typical newspaper article would be. The image used†¦show more content†¦The picture of Polly Toynbee in the article from the Guardian does not affect the argument and in my opinion serves no purpose because it has no relevance to the topic of the article. The picture on the front of the Animal Aid leaflet has the purpose of showing how animals suffer during and after they have been put through a series of test that harm them. I think it is a very powerful image and supports the leaflets objective. The other two images on the reverse side of the Animal Aid leaflet have the same affect as the main image on the front. They both portray the suffering of animals during and after harmful tests. Again I think they are very powerful and they support the objectives of the leaflet. ‘It’s a crying shame’ is the title for the Animal Aid. It links in with the picture on the front because the dog seems to be crying. The two combined are very powerful and create a sympathetic attitude for the reader so they are more likely to agree and donate. The words ‘shame’ does not represent anger towards the persons who carry out the medical tests, it is a calm word so it makes you sympathise towards the animals. It meets its purpose of making the reader pity the animals. The other two on the reverse of the leaflet serve the same purpose as the main image on the front. The image from the Guardian article does not relate to medical testing on animals because images ofShow MoreRelatedThe Representation Of Refugees Through A Political And Media Discourse1168 Words   |  5 Pagesthrough a political and media discourse. A political discourse on refugees is explored in Rocco Fazzari and Denis Carnahan’s video ‘Stop the Boats (with cash) Tony’. The video highlights the political language for talking about refugees and the ways in which they are viewed by the Australian government. In comparison the media discourse will be examined through Nilufer Demir’s (2015) photograph of a drowned Syrian child refugee. 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